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Strategic Management

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This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding.

Compra de libros

Strategic Management, Garth Saloner, Andrea Shepard, Joel Podolny

Idioma
Publicado en
2001
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3,4
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Título
Strategic Management
Idioma
Inglés
Publicado en
2001
Formato
Tapa dura
Páginas
464
ISBN10
0470009470
ISBN13
9780470009475
Serie
Calificación
3,4 de 5
Descripción
This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding.