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Thompson / Strickland CASES is the softcover cases component of this marketing-leading strategic management package. With this edition,the text portion now contains the best coverage of the resource-based view of the firm,keeping up Thompson/Strickland's Strategic Management commitment to currentness in thought,excellence in package,and reliability overall.
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Cases in strategic management, A. J. Strickland, Arthur A. Thompson
- Idioma
- Publicado en
- 1995
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- Título
- Cases in strategic management
- Idioma
- Inglés
- Autores
- A. J. Strickland, Arthur A. Thompson
- Editorial
- Irwin
- Publicado en
- 1995
- Formato
- Tapa blanda
- ISBN10
- 0256150621
- ISBN13
- 9780256150629
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Descripción
- Thompson / Strickland CASES is the softcover cases component of this marketing-leading strategic management package. With this edition,the text portion now contains the best coverage of the resource-based view of the firm,keeping up Thompson/Strickland's Strategic Management commitment to currentness in thought,excellence in package,and reliability overall.