The Pricing Compass

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Focusing on the journey of professionalizing pricing, this guide equips business owners with essential strategies for effective pricing governance. It covers key activities such as assessing the starting point of pricing, identifying unique selling propositions, and understanding customer willingness to pay. Additionally, it offers insights into customer profiling, enhancing promotions, and managing distribution with a pricing perspective. This comprehensive resource is designed to support businesses at various stages of their pricing evolution.