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Exploring the psychology of brand loyalty, the author investigates how consumers become passionate advocates for brands, likening their commitment to a sticker on a laptop. Through recent research, insights into the motivations of brand enthusiasts are revealed, highlighting their role in enhancing brand visibility and fostering long-term equity. Cohen's work delves into the dynamics of consumer behavior, offering a fresh perspective on brand engagement and the factors that drive individuals to champion their favorite brands.
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Join the Brand: Building Loyal Communities and the Need for Belonging, Norty Cohen
- Idioma
- Publicado en
- 2018
- Encuadernación
- (Tapa dura)
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- Título
- Join the Brand: Building Loyal Communities and the Need for Belonging
- Idioma
- Inglés
- Autores
- Norty Cohen
- Editorial
- Ideapress Publishing
- Publicado en
- 2018
- Formato
- Tapa dura
- Páginas
- 220
- ISBN13
- 9781940858685
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 3,4 de 5
- Descripción
- Exploring the psychology of brand loyalty, the author investigates how consumers become passionate advocates for brands, likening their commitment to a sticker on a laptop. Through recent research, insights into the motivations of brand enthusiasts are revealed, highlighting their role in enhancing brand visibility and fostering long-term equity. Cohen's work delves into the dynamics of consumer behavior, offering a fresh perspective on brand engagement and the factors that drive individuals to champion their favorite brands.