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This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features - Numerous exercises and examples- Learning objectives at the beginning of each chapter and summaries at the end- Case studies to pull together the areas so far coveredThe use of spreadsheets is integrated into the text.
Compra de libros
Financial aspects of marketing, Ruth A. Schmidt, Helen Wright
- Idioma
- Publicado en
- 1996
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- (Tapa blanda)
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- Título
- Financial aspects of marketing
- Idioma
- Inglés
- Autores
- Ruth A. Schmidt, Helen Wright
- Editorial
- Macmillan Business
- Publicado en
- 1996
- Formato
- Tapa blanda
- Páginas
- 320
- ISBN10
- 0333637828
- ISBN13
- 9780333637821
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 4 de 5
- Descripción
- This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features - Numerous exercises and examples- Learning objectives at the beginning of each chapter and summaries at the end- Case studies to pull together the areas so far coveredThe use of spreadsheets is integrated into the text.