Meaningful: The Story of Ideas That Fly

"The most important book for your boss to read this year." -SETH GODIN "Empathy, relevance, and affinity—three concepts to help you innovate and change the world." -GUY KAWASAKI "A must-read for any entrepreneur or marketer, full of 'aha' moments and concrete tools for immediate implementation." -DIANE DIAZ, FULL SAIL UNIVERSITY "The Story Strategy Blueprint is invaluable for anyone looking to disrupt their industry and genuinely connect with customers. Bernadette's teachings provide essential, empathetic tools for successful storytelling." -ANTONIO ZEA, UNDER ARMOUR "Marketers must use their customers as a compass. Through inspiring case studies, learn about the Innovation Trifecta and how earned affinity, not bought attention, drives growth. Brands that care make a difference and succeed in profits, people, and the planet." -LEE TONITTO, AUSTRALIAN MARKETING INSTITUTE Recognized as one of Inc Magazine's Top Business Books of 2015, this work addresses the entrepreneurial culture that believes anyone can change the world with just a laptop. However, many fail. The secret to success lies not in the best idea or budget, but in the story of someone who wants to achieve something. We change the world by helping others realize their dreams. Successful ideas resonate with people, enabling them to see their potential. Our ideas take flight when we help others discover their wings.