Agotado
Parámetros
- 553 páginas
- 20 horas de lectura
Más información sobre el libro
In this third edition text, Zikmund (marketing, Oklahoma State U.) and d'Amico (marketing, U. of Akron) integrate e-commerce considerations into all aspects of marketing strategy. Each of the 17 chapters includes examples of well-known products and companies. A sampling of topics includes strategy a
Compra de libros
Effective marketing. Creating and keeping customers in an e-commerce world., William G. Zikmund, Michael D. Amico
- Idioma
- Publicado en
- 2002
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- (Tapa blanda)
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- Título
- Effective marketing. Creating and keeping customers in an e-commerce world.
- Idioma
- Inglés
- Autores
- William G. Zikmund, Michael D. Amico
- Editorial
- South-Western
- Publicado en
- 2002
- Formato
- Tapa blanda
- Páginas
- 553
- ISBN10
- 032406392x
- ISBN13
- 9780324063929
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas
- Descripción
- In this third edition text, Zikmund (marketing, Oklahoma State U.) and d'Amico (marketing, U. of Akron) integrate e-commerce considerations into all aspects of marketing strategy. Each of the 17 chapters includes examples of well-known products and companies. A sampling of topics includes strategy a