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Offering a unique insider perspective, this book delves into the global liquor and wine industry through the eyes of marketing expert Arthur Shapiro. Readers will encounter engaging stories about key players and their relationships, revealing the intricacies of brand building and marketing in a sometimes shocking light. With a blend of humor and insight, it explores the evolution of the industry, highlighting the importance of image, product excellence, and the dynamics that lead to a brand's success.
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Inside The Bottle, Arthur Shapiro
- Idioma
- Publicado en
- 2016
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Inside The Bottle
- Subtítulo
- People, Brands, and Stories
- Idioma
- Inglés
- Autores
- Arthur Shapiro
- Editorial
- AM Shapiro & Associates LLC
- Publicado en
- 2016
- Formato
- Tapa blanda
- Páginas
- 246
- ISBN13
- 9780997618105
- Serie
- Etiquetas
- Historias reales, Biografías
- Calificación
- 4,35 de 5
- Descripción
- Offering a unique insider perspective, this book delves into the global liquor and wine industry through the eyes of marketing expert Arthur Shapiro. Readers will encounter engaging stories about key players and their relationships, revealing the intricacies of brand building and marketing in a sometimes shocking light. With a blend of humor and insight, it explores the evolution of the industry, highlighting the importance of image, product excellence, and the dynamics that lead to a brand's success.