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Focusing on the evolving landscape of audience engagement, this book examines over three hundred museums worldwide that successfully implement audience-centered practices. It explores innovative branding strategies that help museums adapt to changing demographics and preferences, making it a vital resource for professionals seeking to enhance their institution's relevance and connection with the public.
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Museum Branding, Margot Wallace
- Idioma
- Publicado en
- 2024
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- Título
- Museum Branding
- Subtítulo
- Reimagining the Museum
- Idioma
- Inglés
- Autores
- Margot Wallace
- Editorial
- Rowman & Littlefield Publishers
- Publicado en
- 2024
- Formato
- Tapa dura
- Páginas
- 280
- ISBN13
- 9781538185506
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Descripción
- Focusing on the evolving landscape of audience engagement, this book examines over three hundred museums worldwide that successfully implement audience-centered practices. It explores innovative branding strategies that help museums adapt to changing demographics and preferences, making it a vital resource for professionals seeking to enhance their institution's relevance and connection with the public.