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Provides a fresh model to help readers conceptualize and combine various aspects of the virtual and the real to create breakthrough customer experiences. This title delineates eight different realms of digital/real experience, and shows how innovative companies operate within - and across - each to create extraordinary customer value
Compra de libros
Infinite Possibility, B. Joseph Pine
- Idioma
- Publicado en
- 2011
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- Título
- Infinite Possibility
- Subtítulo
- Creating Customer Value on the Digital Frontier
- Idioma
- Inglés
- Autores
- B. Joseph Pine
- Editorial
- BK Business
- Publicado en
- 2011
- Formato
- Tapa dura
- Páginas
- 268
- ISBN10
- 160509563X
- ISBN13
- 9781605095639
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,9 de 5
- Descripción
- Provides a fresh model to help readers conceptualize and combine various aspects of the virtual and the real to create breakthrough customer experiences. This title delineates eight different realms of digital/real experience, and shows how innovative companies operate within - and across - each to create extraordinary customer value