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The Anti-Marketing Manifesto

How to Sell Without Being a Sellout

Parámetros

  • 234 páginas
  • 9 horas de lectura

Más información sobre el libro

Exploring the intersection of sustainability and ethics in business, this guide offers strategies for creating a profitable enterprise while maintaining integrity. It emphasizes the importance of aligning business goals with social responsibility and environmental stewardship. Readers will find practical insights on building a brand that resonates with conscious consumers, fostering loyalty, and achieving financial success without compromising values. Ideal for entrepreneurs seeking a principled approach to business in today's competitive landscape.

Compra de libros

The Anti-Marketing Manifesto, Michelle Lopez Boggs

Idioma
Publicado en
2020
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Título
The Anti-Marketing Manifesto
Subtítulo
How to Sell Without Being a Sellout
Idioma
Inglés
Editorial
FriesenPress
Publicado en
2020
Formato
Tapa dura
Páginas
234
ISBN13
9781525580437
Serie
Descripción
Exploring the intersection of sustainability and ethics in business, this guide offers strategies for creating a profitable enterprise while maintaining integrity. It emphasizes the importance of aligning business goals with social responsibility and environmental stewardship. Readers will find practical insights on building a brand that resonates with conscious consumers, fostering loyalty, and achieving financial success without compromising values. Ideal for entrepreneurs seeking a principled approach to business in today's competitive landscape.