Más información sobre el libro
Planning and executing corporate strategy is where the rubber meets the road. Companies that plan and execute their strategy will thrive in the marketplace. Successful corporate strategy must be strong enough to meet the needs of the marketplace, yet flexible enough to quickly adapt when the marketplace changes. How to Plan and Execute Strategy outlines a field-proven framework the reader can use to design and implement a strategy and strengthen the corporation’s competitive advantage. This is accomplished by enduring buy-in and implementation by every worker, at every level. This book offers a practical approach to implementing any strategy successfully.
Compra de libros
How to Plan and Execute Strategy, Wallace Stettinius, D. Robley Wood, Jacqueline L. Doyle, John L. Colley
- Idioma
- Publicado en
- 2005
- product-detail.submit-box.info.binding
- (Tapa blanda)
Métodos de pago
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- Título
- How to Plan and Execute Strategy
- Idioma
- Inglés
- Editorial
- McGraw Hill Professional
- Publicado en
- 2005
- Formato
- Tapa blanda
- Páginas
- 99
- ISBN10
- 0077116224
- ISBN13
- 9780077116224
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3 de 5
- Descripción
- Planning and executing corporate strategy is where the rubber meets the road. Companies that plan and execute their strategy will thrive in the marketplace. Successful corporate strategy must be strong enough to meet the needs of the marketplace, yet flexible enough to quickly adapt when the marketplace changes. How to Plan and Execute Strategy outlines a field-proven framework the reader can use to design and implement a strategy and strengthen the corporation’s competitive advantage. This is accomplished by enduring buy-in and implementation by every worker, at every level. This book offers a practical approach to implementing any strategy successfully.