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Including a wide range of cases and practical exercises, this book develops an understanding of marketing communications and allies this to the acquisition of practical marketing skills. Invaluable for business studies students and executives new to marketing.
Compra de libros
Effective Marketing Communications, Alan H. Anderson, David Kleiner
- Idioma
- Publicado en
- 1995
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- (Tapa blanda)
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- Título
- Effective Marketing Communications
- Idioma
- Inglés
- Autores
- Alan H. Anderson, David Kleiner
- Publicado en
- 1995
- Formato
- Tapa blanda
- ISBN10
- 0631191267
- ISBN13
- 9780631191261
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas
- Calificación
- 4 de 5
- Descripción
- Including a wide range of cases and practical exercises, this book develops an understanding of marketing communications and allies this to the acquisition of practical marketing skills. Invaluable for business studies students and executives new to marketing.