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Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.
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Going Dirty, David Mark
- Idioma
- Publicado en
- 2007
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- Título
- Going Dirty
- Idioma
- Inglés
- Autores
- David Mark
- Editorial
- Rowman & Littlefield
- Publicado en
- 2007
- Formato
- Tapa blanda
- ISBN10
- 0742545016
- ISBN13
- 9780742545014
- Serie
- Calificación
- 3,5 de 5
- Descripción
- Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon.