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With good management practices firmly embedded in their manufacturing operations, cutting edge companies are looking to get the total job done, across all departments, including sales and marketing. This clear, realistic guide presents all the issues, answers, and concrete working examples needed to apply TQM to any firm's sales and marketing process. Illustrated.
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TQM for Sales and Marketing Management, James W. Cortada
- Idioma
- Publicado en
- 1993
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- Título
- TQM for Sales and Marketing Management
- Idioma
- Inglés
- Autores
- James W. Cortada
- Editorial
- McGraw-Hill
- Publicado en
- 1993
- Formato
- Tapa dura
- ISBN10
- 0070237522
- ISBN13
- 9780070237520
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 5 de 5
- Descripción
- With good management practices firmly embedded in their manufacturing operations, cutting edge companies are looking to get the total job done, across all departments, including sales and marketing. This clear, realistic guide presents all the issues, answers, and concrete working examples needed to apply TQM to any firm's sales and marketing process. Illustrated.