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Today's buyers are tougher, more knowledgeable and more willing to play hardball than ever before. This practical, field-tested guide demonstrates that understanding the customer is the key to making the sale. With an introduction by Dr. Ken Blanchard, co-author of The One Minute Manager, this is a unique book on selling for sales professionals and sales managers. Illustrations.
Compra de libros
Getting Into Your Customer's Head, Kevin Davis
- Idioma
- Publicado en
- 1996
- product-detail.submit-box.info.binding
- (Tapa dura)
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- Título
- Getting Into Your Customer's Head
- Idioma
- Inglés
- Autores
- Kevin Davis
- Editorial
- Crown Business
- Publicado en
- 1996
- Formato
- Tapa dura
- ISBN10
- 0812926285
- ISBN13
- 9780812926286
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,95 de 5
- Descripción
- Today's buyers are tougher, more knowledgeable and more willing to play hardball than ever before. This practical, field-tested guide demonstrates that understanding the customer is the key to making the sale. With an introduction by Dr. Ken Blanchard, co-author of The One Minute Manager, this is a unique book on selling for sales professionals and sales managers. Illustrations.