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In pursuit of the founding motto ‘Immer Besser’ (‘Forever Better’), the book looks at pioneering successes, great challenges, courageous course corrections – and at constant changes over the course of time. It asks about the whys and wherefores and where we are going – and about the people behind it all. Three chronologically narrated sections of an inspiring piece of German industrial history are embedded in four thematically structured chapters: ‘Masterpieces’, ‘Generations’, ‘Zeitgeist’ and ‘Lives’. With exciting reports, interviews, guest contributions and, time and again, impressive images.