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"In today's fast-moving, e-commerce economy information is power. For years companies have been investing in IT, expecting to develop their ability to exploit the power of information and achieve better business performance. Frequently, a company's investment has been a cost with no clear payback - a competitive necessity rather than a strategic advantage."
Compra de libros
Information Orientation, Donald A. Marchand, William J. Kettinger, John D. Rollins
- Idioma
- Publicado en
- 2001
- Encuadernación
- (Tapa dura)
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- Título
- Information Orientation
- Idioma
- Inglés
- Editorial
- Oxford University Press
- Publicado en
- 2001
- Formato
- Tapa dura
- Páginas
- 328
- ISBN10
- 0199240671
- ISBN13
- 9780199240678
- Serie
- Categorías
- Etiquetas
- Comercio
- Calificación
- 4 de 5
- Descripción
- "In today's fast-moving, e-commerce economy information is power. For years companies have been investing in IT, expecting to develop their ability to exploit the power of information and achieve better business performance. Frequently, a company's investment has been a cost with no clear payback - a competitive necessity rather than a strategic advantage."