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The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local.
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The Third Screen. Marketing to Your Customers in a World Gone Mobile, Chuck Martin
- Idioma
- Publicado en
- 2011
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- Título
- The Third Screen. Marketing to Your Customers in a World Gone Mobile
- Idioma
- Inglés
- Autores
- Chuck Martin
- Editorial
- Nicholas Brealey
- Publicado en
- 2011
- Formato
- Tapa dura
- ISBN10
- 1857885643
- ISBN13
- 9781857885644
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,45 de 5
- Descripción
- The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local.