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Marketing. A Case Study Approach

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Written for anyone new to the subject of marketing, this is a text for students who are required to learn its principles as part of a business, management or marketing course, such as BTEC HNC/D, the CIM Certificate, Advanced Certificate and Diploma, the Diploma in Management Studies, and MBA. The book is also suitable for people studying part-time or as part of a distance-learning programme in management or marketing-related subjects.

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Marketing. A Case Study Approach, David Stokes

Idioma
Publicado en
1997
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Título
Marketing. A Case Study Approach
Idioma
Inglés
Editorial
Letts
Publicado en
1997
Formato
Tapa blanda
Páginas
355
ISBN10
1858053056
ISBN13
9781858053059
Serie
Descripción
Written for anyone new to the subject of marketing, this is a text for students who are required to learn its principles as part of a business, management or marketing course, such as BTEC HNC/D, the CIM Certificate, Advanced Certificate and Diploma, the Diploma in Management Studies, and MBA. The book is also suitable for people studying part-time or as part of a distance-learning programme in management or marketing-related subjects.