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An introduction to the principal ideas, concepts and applications of the theory and practice of marketing. This revised edition offers guidance to students in the construction of answers to a sample of typical examination questions set by a variety of professional institutes.
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The Elements of Marketing, Anthony R. Morden
- Idioma
- Publicado en
- 1991
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- Título
- The Elements of Marketing
- Idioma
- Inglés
- Autores
- Anthony R. Morden
- Editorial
- DP Publications
- Publicado en
- 1991
- Formato
- Tapa blanda
- Páginas
- 779
- ISBN10
- 1870941969
- ISBN13
- 9781870941969
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Descripción
- An introduction to the principal ideas, concepts and applications of the theory and practice of marketing. This revised edition offers guidance to students in the construction of answers to a sample of typical examination questions set by a variety of professional institutes.