Superbrands

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A property developer earned more than 2.4 million air miles with his American Express card after successfully bidding for a painting which fetched nearly £2.478 million at auction. BSM instructors deliver almost 4.5 million lessons every year, meaning that if all BSM lessons were combined they would amount to an equivalent of 90 million miles - almost the distance from the earth to the sun. In 1886, Fortnum & Mason became the first UK stockist of Heinz products, retailing at the equivalent of £1.50 a tin. Harry Potter has been searched for more times than William Shakespeare on Ask Jeeves. The idea for the name of SpriteTM came from Haddon Sundblom's advertisement for Coca-Cola featuring 'The Little Sprite,' an elf with silver hair and a big smile. Enough Lemsip has been made in the last 30 years to fill 5,000 Olympic-sized swimming pools. The accomplishments of certain brands, and the impact they have had on us, are awesome. But how have they achieved such phenomenal success? This book explores the history, development, and achievements of many of the strongest brands in Britain revealing extraordinary findings along the way. The book opens with expert comment from the Superbrands Council - leading figures in the world of branding - on 'How is the marketing of Superbrands evolving?' Also included in this volume are articles on key branding issues from industry specialists.