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A consideration of design as a vital competive tool in corporate strategy. Lorenz examines the work of companies, including Sony, Olivetti, Ford and Philips, whose design innovations have contributed significantly to their commercial success.
Compra de libros
The Design Dimension, Christopher Lorenz
- Idioma
- Publicado en
- 1990
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- Título
- The Design Dimension
- Idioma
- Inglés
- Autores
- Christopher Lorenz
- Editorial
- Wiley-Blackwell
- Publicado en
- 1990
- Formato
- Tapa blanda
- ISBN10
- 0631177485
- ISBN13
- 9780631177487
- Serie
- Etiquetas
- No ficción, Arte / Cultura, Diseño
- Calificación
- 3,5 de 5
- Descripción
- A consideration of design as a vital competive tool in corporate strategy. Lorenz examines the work of companies, including Sony, Olivetti, Ford and Philips, whose design innovations have contributed significantly to their commercial success.