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Food packages are the weapons in the war to win a consumer's loyalty. With the huge investment required to develop new and compete with older brands, strategies are employed that would rival many military operations. Food Wrap is a profusely visual record of the contemporary packages that transcend the commonplace--the concepts are smart, the designs are beautiful, and what's more, they possess real appetite appeal.
Compra de libros
Food Wrap, Steven Heller, Anne Fink
- Idioma
- Publicado en
- 1996
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- (Tapa dura)
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- Título
- Food Wrap
- Idioma
- Inglés
- Autores
- Steven Heller, Anne Fink
- Publicado en
- 1996
- Formato
- Tapa dura
- Páginas
- 176
- ISBN10
- 3910052789
- ISBN13
- 9783910052789
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Descripción
- Food packages are the weapons in the war to win a consumer's loyalty. With the huge investment required to develop new and compete with older brands, strategies are employed that would rival many military operations. Food Wrap is a profusely visual record of the contemporary packages that transcend the commonplace--the concepts are smart, the designs are beautiful, and what's more, they possess real appetite appeal.