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For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
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Strategic Management and Competitive Advantage. Concepts and Cases, Jay B. Barney, William S. Hesterly
- Idioma
- Publicado en
- 2006
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- Título
- Strategic Management and Competitive Advantage. Concepts and Cases
- Idioma
- Inglés
- Autores
- Jay B. Barney, William S. Hesterly
- Editorial
- Prentice Hall
- Publicado en
- 2006
- Formato
- Tapa dura
- Páginas
- 640
- ISBN10
- 0131542745
- ISBN13
- 9780131542747
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 4 de 5
- Descripción
- For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.