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For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
Compra de libros
Strategic Management and Competitive Advantage. Concepts and Cases, Jay B. Barney, William S. Hesterly
- Idioma
- Publicado en
- 2006
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- (Tapa dura),
- Estado del libro
- Muy Bueno
- Precio
- 3,59 €
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