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A guide to understanding and designing a publication's essential typographic elements. Organized by application --text, headlines, subheads, captions, etc. --Type in Use describes and illustrates the principles of designing pages with type and shows how the pros do it with carefully selected examples from a wide variety of current publications. It focuses on the standard type categories used in magazines, newsletters, and in-house documents; the principles can be applied to all print and electronic media. A chapter is devoted to the use of type on Web sites.
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Type in Use. Effective Typography for Electronic Publishing, Alex White
- Idioma
- Publicado en
- 1999
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- Título
- Type in Use. Effective Typography for Electronic Publishing
- Idioma
- Inglés
- Autores
- Alex White
- Editorial
- W.W. Norton
- Publicado en
- 1999
- Formato
- Tapa blanda
- ISBN10
- 0393730344
- ISBN13
- 9780393730340
- Serie
- Calificación
- 4 de 5
- Descripción
- A guide to understanding and designing a publication's essential typographic elements. Organized by application --text, headlines, subheads, captions, etc. --Type in Use describes and illustrates the principles of designing pages with type and shows how the pros do it with carefully selected examples from a wide variety of current publications. It focuses on the standard type categories used in magazines, newsletters, and in-house documents; the principles can be applied to all print and electronic media. A chapter is devoted to the use of type on Web sites.