Agotado
Valoración del libro
Más información sobre el libro
A marketing expert describes how female "spending power" has changed the face of advertising and marketing over the last thirty years and uses first-hand accounts from advertisers and marketers to show how the apparel, health care, technology, and financial industries have been transformed by women.
Compra de libros
Pocketbook Power, Bernice Kanner
- Idioma
- Publicado en
- 2004
- product-detail.submit-box.info.binding
- (Tapa dura)
Te avisaremos por correo electrónico en cuanto lo localicemos.
Métodos de pago
Nos falta tu reseña aquí
- Título
- Pocketbook Power
- Subtítulo
- How to Reach the Hearts and Minds of Today's Most Coveted Consumers--women
- Idioma
- Inglés
- Autores
- Bernice Kanner
- Editorial
- McGraw-Hill Companies
- Publicado en
- 2004
- Formato
- Tapa dura
- Páginas
- 211
- ISBN10
- 0071418601
- ISBN13
- 9780071418607
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 3 de 5
- Descripción
- A marketing expert describes how female "spending power" has changed the face of advertising and marketing over the last thirty years and uses first-hand accounts from advertisers and marketers to show how the apparel, health care, technology, and financial industries have been transformed by women.