Improperganda. The Art of the Publicity Stunt

Más información sobre el libro

A loving investigation of the greatest publicity stunts, scams, hype and PR heists of all time, Improperganda features the classic twentieth-century images from a half-world where fact merges with fiction to become a story. This is Mark Borkowski's history of these modern myths told as only an insider knows how, providing a insight into what captures the public's imagination whilst deliciously drawing in the reader. Unmissable.