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Improperganda. The Art of the Publicity Stunt

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  • 100 páginas
  • 4 horas de lectura

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A loving investigation of the greatest publicity stunts, scams, hype and PR heists of all time, Improperganda features the classic twentieth-century images from a half-world where fact merges with fiction to become a story. This is Mark Borkowski's history of these modern myths told as only an insider knows how, providing a insight into what captures the public's imagination whilst deliciously drawing in the reader. Unmissable.

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Improperganda. The Art of the Publicity Stunt, Mark Borkowski

Idioma
Publicado en
2000
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Título
Improperganda. The Art of the Publicity Stunt
Idioma
Inglés
Publicado en
2000
Formato
Tapa blanda
Páginas
100
ISBN10
1903399009
ISBN13
9781903399002
Serie
Calificación
3,35 de 5
Descripción
A loving investigation of the greatest publicity stunts, scams, hype and PR heists of all time, Improperganda features the classic twentieth-century images from a half-world where fact merges with fiction to become a story. This is Mark Borkowski's history of these modern myths told as only an insider knows how, providing a insight into what captures the public's imagination whilst deliciously drawing in the reader. Unmissable.