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Discusses the strategic process and how to assess the position of a company and that of its competitors. The book then considers how to analyze the resources of a company and the questions that need to be asked when developing a corporate strategy.
Compra de libros
Strategic management, John L. Thompson
- Idioma
- Publicado en
- 1990
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- Título
- Strategic management
- Idioma
- Inglés
- Autores
- John L. Thompson
- Editorial
- Chapman and Hall
- Publicado en
- 1990
- Formato
- Tapa blanda
- Páginas
- 656
- ISBN10
- 0412375001
- ISBN13
- 9780412375002
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Descripción
- Discusses the strategic process and how to assess the position of a company and that of its competitors. The book then considers how to analyze the resources of a company and the questions that need to be asked when developing a corporate strategy.


