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An accessible story that reveals an innovative approach to planning, managing and benchmarking the sales and marketing functions as a resource in an organisation. We follow Sue Hunt who has been hired not for her leadership of technology, sales or operations, but because she knew how to be a customer.
Compra de libros
The Leaky Funnel, Hugh Macfarlane
- Idioma
- Publicado en
- 2003
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- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 1,59 €
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