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An accessible story that reveals an innovative approach to planning, managing and benchmarking the sales and marketing functions as a resource in an organisation. We follow Sue Hunt who has been hired not for her leadership of technology, sales or operations, but because she knew how to be a customer.
Compra de libros
The Leaky Funnel, Hugh Macfarlane
- Idioma
- Publicado en
- 2003
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 1,19 €
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- Título
- The Leaky Funnel
- Idioma
- Inglés
- Autores
- Hugh Macfarlane
- Editorial
- Bookman
- Publicado en
- 2003
- Formato
- Tapa blanda
- Páginas
- 217
- ISBN10
- 0975135414
- ISBN13
- 9780975135419
- Serie
- Etiquetas
- No ficción, Autoayuda, Marketing y relaciones públicas
- Calificación
- 3,55 de 5
- Descripción
- An accessible story that reveals an innovative approach to planning, managing and benchmarking the sales and marketing functions as a resource in an organisation. We follow Sue Hunt who has been hired not for her leadership of technology, sales or operations, but because she knew how to be a customer.