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A complete examination of how the company internationalizes its operations from an analysis of the social, political, business and competitive environments, to the development of strategies for entering international markets. Also describes how international marketing strategies are implemented through selling and negotiations.
Compra de libros
International Marketing Strategy, Frank Bradley
- Idioma
- Publicado en
- 1995
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- (Tapa blanda)
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- Título
- International Marketing Strategy
- Idioma
- Inglés
- Autores
- Frank Bradley
- Editorial
- Prentice Hall
- Publicado en
- 1995
- Formato
- Tapa blanda
- ISBN10
- 0131495275
- ISBN13
- 9780131495272
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Descripción
- A complete examination of how the company internationalizes its operations from an analysis of the social, political, business and competitive environments, to the development of strategies for entering international markets. Also describes how international marketing strategies are implemented through selling and negotiations.