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Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.
Compra de libros
Relationships and Networks in International Markets, Thomas Ritter, Achim Walter
- Idioma
- Publicado en
- 1997
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- (Tapa dura)
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