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Profiling the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, a co-author of Don't Think Pink reveals how the buying habits of generations X and Y can be anticipated and identifies ten personality characteristics with which businesses can profitably connect. 35,000 first printing.
Compra de libros
Mind Your X's and Y's, Cheri Hanson, Lisa Johnson
- Idioma
- Publicado en
- 2006
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- (Tapa dura)
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- Título
- Mind Your X's and Y's
- Idioma
- Inglés
- Autores
- Cheri Hanson, Lisa Johnson
- Editorial
- Simon and Schuster
- Publicado en
- 2006
- Formato
- Tapa dura
- Páginas
- 288
- ISBN10
- 0743277503
- ISBN13
- 9780743277501
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 3,4 de 5
- Descripción
- Profiling the eighteen- to forty-year-old consumer market as the most coveted and hard-to-reach consumer segment, a co-author of Don't Think Pink reveals how the buying habits of generations X and Y can be anticipated and identifies ten personality characteristics with which businesses can profitably connect. 35,000 first printing.