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This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.
Compra de libros
Advertising, Sandra Cottier Bunting
- Idioma
- Publicado en
- 1996
- Encuadernación
- (Tapa blanda)
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- Título
- Advertising
- Idioma
- Inglés
- Autores
- Sandra Cottier Bunting
- Editorial
- Hodder Arnold H&S
- Publicado en
- 1996
- Formato
- Tapa blanda
- Páginas
- 224
- ISBN10
- 0340631570
- ISBN13
- 9780340631577
- Serie
- Etiquetas
- Comercio, Publicidad y Promoción
- Calificación
- 4 de 5
- Descripción
- This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.