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- 190 páginas
- 7 horas de lectura
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The work presents the perspectives and possibilities as well as the tools of Strategic International Marketing that have emerged in recent developments. The central aspect is the integration of marketing considerations with internationalization strategies. The focus of the book is primarily on the situation of German companies. However, the experiences of companies from other countries, especially from the EU, the USA, and Japan, are also included in this book.
Compra de libros
Strategisches internationales Marketing, Hans Günther Meissner
- Idioma
- Publicado en
- 1987
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- Título
- Strategisches internationales Marketing
- Idioma
- Inglés
- Autores
- Hans Günther Meissner
- Editorial
- Springer
- Publicado en
- 1987
- Formato
- Tapa dura
- Páginas
- 190
- ISBN10
- 3540172661
- ISBN13
- 9783540172666
- Serie
- Descripción
- The work presents the perspectives and possibilities as well as the tools of Strategic International Marketing that have emerged in recent developments. The central aspect is the integration of marketing considerations with internationalization strategies. The focus of the book is primarily on the situation of German companies. However, the experiences of companies from other countries, especially from the EU, the USA, and Japan, are also included in this book.