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Start Reverse – The Novel (Travel Edition) is about Josh Smith, a retailer who has a hard time coping with the impact of online shopping and the changing customer landscape. When he accompanies his wife Marcia on a business trip to London, he learns how some brands are more successful than others. Bread&Care is the brand that inspires him the most, and Josh starts to adapt several of the lessons he learns for his own bookstore. Josh’s team helps to drive a successful turn-around, which initially becomes an inspiring example for the whole shopping street, and later for many others…
Compra de libros
Start Reverse, Andre A. Wiringa
- Idioma
- Publicado en
- 2018
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Start Reverse
- Subtítulo
- The Novel
- Idioma
- Inglés
- Autores
- Andre A. Wiringa
- Editorial
- Start Reverse
- Publicado en
- 2018
- Formato
- Tapa blanda
- ISBN10
- 9490806048
- ISBN13
- 9789490806040
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas, Economía de mercado
- Descripción
- Start Reverse – The Novel (Travel Edition) is about Josh Smith, a retailer who has a hard time coping with the impact of online shopping and the changing customer landscape. When he accompanies his wife Marcia on a business trip to London, he learns how some brands are more successful than others. Bread&Care is the brand that inspires him the most, and Josh starts to adapt several of the lessons he learns for his own bookstore. Josh’s team helps to drive a successful turn-around, which initially becomes an inspiring example for the whole shopping street, and later for many others…