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Describes the essentials of electronic commerce - how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book is for beginners as well as graduate students in e-commerce.
Compra de libros
Electronic Commerce 2006, Efraim Turbain
- Idioma
- Publicado en
- 2006
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- (Tapa dura)
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- Título
- Electronic Commerce 2006
- Subtítulo
- A Managerial Perspective
- Idioma
- Inglés
- Autores
- Efraim Turbain
- Editorial
- Prentice Hall
- Publicado en
- 2006
- Formato
- Tapa dura
- ISBN10
- 0131854615
- ISBN13
- 9780131854611
- Serie
- Calificación
- 3,9 de 5
- Descripción
- Describes the essentials of electronic commerce - how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book is for beginners as well as graduate students in e-commerce.