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Travel and Tourism Public Relations

An Introductory Guide for Hospitality Managers

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Providing a comprehensive overview of PR practice in the four major sectors of the travel and tourism industry, this text outlines standard PR communication tools and addresses the particular communication challenges faced by PR professionals working in the industry.

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Travel and Tourism Public Relations, Dennis E. Deuschl

Idioma
Publicado en
2006
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(Tapa blanda),
Estado del libro
Bueno
Precio
23,49 €

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