Agotado
Parámetros
- 280 páginas
- 10 horas de lectura
Más información sobre el libro
MOVING TO E-BUSINESS gets to the heart of the practicalities of competing in the new economy. Based on in-depth international research carried out at Templeton College, Oxford, it explains:what web-bases technologies mean for a company's customer value proposition; how to develop marketing and branding; how to make the necessary transformation to respond to the challenges.how to understand internet business strategy.A leading handbook on how to develop, manage and compete as an e-business.
Compra de libros
Moving to E-business, Leslie Willcocks, Christel Sauer
- Idioma
- Publicado en
- 2000
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- Título
- Moving to E-business
- Idioma
- Inglés
- Autores
- Leslie Willcocks, Christel Sauer
- Editorial
- Century
- Publicado en
- 2000
- Formato
- Tapa blanda
- Páginas
- 280
- ISBN10
- 0712669833
- ISBN13
- 9780712669832
- Serie
- Etiquetas
- No ficción, Tecnología & Ingeniería, Autoayuda, Ordenadores & Internet, Emprendimiento, Internet
- Calificación
- 4 de 5
- Descripción
- MOVING TO E-BUSINESS gets to the heart of the practicalities of competing in the new economy. Based on in-depth international research carried out at Templeton College, Oxford, it explains:what web-bases technologies mean for a company's customer value proposition; how to develop marketing and branding; how to make the necessary transformation to respond to the challenges.how to understand internet business strategy.A leading handbook on how to develop, manage and compete as an e-business.