Agotado
Parámetros
- 560 páginas
- 20 horas de lectura
Más información sobre el libro
Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
Compra de libros
Advertising Management, David A. Aaker, John G. Myers
- Idioma
- Publicado en
- 1989
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- (Tapa blanda)
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- Título
- Advertising Management
- Subtítulo
- Third Edition
- Idioma
- Inglés
- Autores
- David A. Aaker, John G. Myers
- Editorial
- Pearson Higher Education
- Publicado en
- 1989
- Formato
- Tapa blanda
- Páginas
- 560
- ISBN10
- 0130160490
- ISBN13
- 9780130160492
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Comunicación
- Descripción
- Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.