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Parámetros
- 512 páginas
- 18 horas de lectura
Más información sobre el libro
This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms.
Compra de libros
Managing Marketing, John Andrew Murray, Aidan O'Driscoll
- Idioma
- Publicado en
- 1993
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- (Tapa blanda)
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- Título
- Managing Marketing
- Idioma
- Inglés
- Autores
- John Andrew Murray, Aidan O'Driscoll
- Editorial
- Gill & Macmillan Ltd
- Publicado en
- 1993
- Formato
- Tapa blanda
- Páginas
- 512
- ISBN10
- 0717119521
- ISBN13
- 9780717119523
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas
- Descripción
- This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms.