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Parámetros
- 190 páginas
- 7 horas de lectura
Más información sobre el libro
In marketing today, delusional thinking isn't just acceptable -- it's mandatory. In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.
Compra de libros
Marketers Are From Mars, Consumers Are From New Jersey, Bob Hoffman
- Idioma
- Publicado en
- 2015
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
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- Precio
- 1,39 €
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- Título
- Marketers Are From Mars, Consumers Are From New Jersey
- Idioma
- Inglés
- Autores
- Bob Hoffman
- Publicado en
- 2015
- Formato
- Tapa blanda
- Páginas
- 190
- ISBN10
- 1508977119
- ISBN13
- 9781508977117
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Comunicación
- Calificación
- 3,7 de 5
- Descripción
- In marketing today, delusional thinking isn't just acceptable -- it's mandatory. In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.