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For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products.
Compra de libros
Marketing of High-Technology Products and Innovations, Sanjit Sengupta, Jakki J. Mohr, Stanley Slater
- Idioma
- Publicado en
- 2003
- Encuadernación
- (Tapa dura)
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- Título
- Marketing of High-Technology Products and Innovations
- Idioma
- Inglés
- Autores
- Sanjit Sengupta, Jakki J. Mohr, Stanley Slater
- Editorial
- Pearson Education, Limited
- Publicado en
- 2003
- Formato
- Tapa dura
- Páginas
- 480
- ISBN10
- 0131230239
- ISBN13
- 9780131230231
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas, Innovación
- Descripción
- For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation.This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products.