E-Commerce

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A guide to the potential and the pitfalls. The bursting of the dot com bubble has taken some of the shine off e-commerce but it has also introduced a much-needed sense of realism. With reference to what companies around the world are doing, this guide provides the most comprehensive analysis of the potential of e-commerce and the difficulties and pitfalls of this brave new business world, E-commerce is more than just the buying and selling of goods and services over the internet—it is a much broader thing involving a complete reshaping of the way companies do business, of the way they relate to their customers and of the way they think about functions such as marketing and logistics. In short it will transform the way business is done. Those who get it right will make fortunes. Those who don't may not have a future.