Agotado
Valoración del libro
Más información sobre el libro
This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new products, giving ideas from different industries and widely scattered nations. The book also combines fiction with theory from real, contemporary companies.
Compra de libros
Product Juggernauts, Jean-Philippe Deschamps, P. Ranganath Nayak
- Idioma
- Publicado en
- 1995
- product-detail.submit-box.info.binding
- (Tapa dura)
Te avisaremos por correo electrónico en cuanto lo localicemos.
Métodos de pago
Nos falta tu reseña aquí
- Título
- Product Juggernauts
- Subtítulo
- How Companies Mobilize to Generate a Stream of Market Winners
- Idioma
- Inglés
- Editorial
- Harvard Business Review Press
- Publicado en
- 1995
- Formato
- Tapa dura
- Páginas
- 472
- ISBN10
- 0875843417
- ISBN13
- 9780875843414
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Economía
- Calificación
- 3,5 de 5
- Descripción
- This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new products, giving ideas from different industries and widely scattered nations. The book also combines fiction with theory from real, contemporary companies.