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Product Juggernauts

How Companies Mobilize to Generate a Stream of Market Winners

Parámetros

  • 472 páginas
  • 17 horas de lectura

Más información sobre el libro

This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new products, giving ideas from different industries and widely scattered nations. The book also combines fiction with theory from real, contemporary companies.

Compra de libros

Product Juggernauts, Jean-Philippe Deschamps, P. Ranganath Nayak

Idioma
Publicado en
1995
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(Tapa dura),
Estado del libro
Bueno
Precio
5,99 €

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