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The Brains Behind Great Ad Campaigns
Creative Collaboration Between Copywriters and Art Directors
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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Compra de libros
The Brains Behind Great Ad Campaigns, Margo Berman, Robyn Blakeman
- Idioma
- Publicado en
- 2009
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 1,19 €
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- Título
- The Brains Behind Great Ad Campaigns
- Subtítulo
- Creative Collaboration Between Copywriters and Art Directors
- Idioma
- Inglés
- Autores
- Margo Berman, Robyn Blakeman
- Editorial
- Rowman & Littlefield Publishers
- Publicado en
- 2009
- Formato
- Tapa blanda
- Páginas
- 224
- ISBN10
- 0742555518
- ISBN13
- 9780742555518
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Economía
- Calificación
- 3,15 de 5
- Descripción
- Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.