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The Brains Behind Great Ad Campaigns

Creative Collaboration Between Copywriters and Art Directors

Parámetros

  • 224 páginas
  • 8 horas de lectura

Más información sobre el libro

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

Compra de libros

The Brains Behind Great Ad Campaigns, Margo Berman, Robyn Blakeman

Idioma
Publicado en
2009
product-detail.submit-box.info.binding
(Tapa blanda),
Estado del libro
Bueno
Precio
31,49 €

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