Fading Ads of London

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Take a photographic journey into London’s often overlooked advertising history and see how the capital’s businesses of old made use of hand-painted signs to inform, advertise, and appeal to consumers. This intriguing book profiles hand-painted advertising from across the city, and investigates the companies that commissioned the signs that now appear faded—like ghosts—on the brickwork of buildings. It is a snapshot of a time that is almost forgotten, but which lives on through the sometimes haunting presence of ghost signs on the city’s streets. Richly illustrated with over 150 full-color signs, this collection reveals the many varied industries and businesses of London’s past and is a must for all true local historians.