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Outdoor advertising is one of the oldest and purest forms of communication. From the earliest painted Roman walls to the latest video walls and laser projections in Times Square and Piccadilly Circus, commercial signs have been ubiquitous. This text charts this dynamic exterior medium, looking at the art and ingenuity of art directors and copywriters who devise the artwork and ideas and exploring how their creative input drives an industry that supplies large-scale frames: billboards; transit shelters; bus sides; train cards; 'phone boxes; taxis; airships; and many other locations.
Compra de libros
Advertising Outdoors, David E. Bernstein
- Idioma
- Publicado en
- 1997
- product-detail.submit-box.info.binding
- (Tapa dura)
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- Título
- Advertising Outdoors
- Subtítulo
- Watch This Space!
- Idioma
- Inglés
- Autores
- David E. Bernstein
- Editorial
- Phaidon Press
- Publicado en
- 1997
- Formato
- Tapa dura
- Páginas
- 240
- ISBN10
- 0714836354
- ISBN13
- 9780714836355
- Serie
- Etiquetas
- No ficción, Arte / Cultura, Comercio, Negocios & Gestión, Arte, Marketing & Ventas
- Calificación
- 5 de 5
- Descripción
- Outdoor advertising is one of the oldest and purest forms of communication. From the earliest painted Roman walls to the latest video walls and laser projections in Times Square and Piccadilly Circus, commercial signs have been ubiquitous. This text charts this dynamic exterior medium, looking at the art and ingenuity of art directors and copywriters who devise the artwork and ideas and exploring how their creative input drives an industry that supplies large-scale frames: billboards; transit shelters; bus sides; train cards; 'phone boxes; taxis; airships; and many other locations.