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The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.
Compra de libros
Marketing Planning, Svend Hollensen
- Idioma
- Publicado en
- 2006
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Marketing Planning
- Idioma
- Inglés
- Autores
- Svend Hollensen
- Editorial
- McGraw Hill
- Publicado en
- 2006
- Formato
- Tapa blanda
- ISBN10
- 0077104188
- ISBN13
- 9780077104184
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas
- Descripción
- The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.