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Parámetros
- 320 páginas
- 12 horas de lectura
Más información sobre el libro
This M&E Handbook is a basic text for students who have some background of general marketing theory but little or no knowledge in the specialized area of international marketing. Recommended by the Institutes of Export and Marketing, this Handbook is also suitable for those studying for the examinations of the CAM Foundation. recommended reading lists of CIM, CAM, Institute of Export and Institute of Freight Forwarders.
Compra de libros
International Marketing, Lorena S. Walsh
- Idioma
- Publicado en
- 1993
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- (Tapa blanda)
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- Título
- International Marketing
- Subtítulo
- 3rd Edition
- Idioma
- Inglés
- Autores
- Lorena S. Walsh
- Editorial
- Financial Times Management
- Publicado en
- 1993
- Formato
- Tapa blanda
- Páginas
- 320
- ISBN10
- 0712109811
- ISBN13
- 9780712109819
- Serie
- Etiquetas
- No ficción, Libros de texto, Comercio, Negocios & Gestión, Otros libros de texto, Libros de texto universitarios, Marketing & Ventas, Marketing y relaciones públicas, Relaciones Internacionales
- Descripción
- This M&E Handbook is a basic text for students who have some background of general marketing theory but little or no knowledge in the specialized area of international marketing. Recommended by the Institutes of Export and Marketing, this Handbook is also suitable for those studying for the examinations of the CAM Foundation. recommended reading lists of CIM, CAM, Institute of Export and Institute of Freight Forwarders.